OK~ I'm in two major retail stores today. I look at all the items on the shelf where the signs are placed and all the items are the same. I get to the check out and the price is totally different. The excuse at both stores, "We are sorry, these were just put out." Well, I do understand that. But, having worked in retail management through 10 years of my lifetime~ I do get the concept~ If you put the merchandise out, you better have your signage ready to go. And, price, is probably more prevalent today than it was from 1985-1995. Sure, people were price conscious in that time period, but more so even today.
Now, one would think that with all of this wonderful technology that we have today, signage would not be a problem. Maybe, we are all getting a little too dependent on technology and we need to head back to the basics. Eye contact is very important to me, as well as that face to face conversation. In my eyes, if you run a retail store~ make sure your signage is correct! I have had time to think of this....I totally understand why so many people shop online. Think about it....You know what the price is and there is NO question as to what the price is when you "hit" the purchase button. After All, It's All In a Mom's Day, Right?