OK~ Are you engaged on Social Media? Many of you are and some of you have chosen not to partake in this fast moving train. Here's some food for thought for those of you that are engaged on Social Media. I'm seeing something that is driving me crazy! So.... I thought I would share it with you.
First of all, do not expect people to flock in droves to a recently created Facebook Fan page that has a deadline for a vote in two weeks. The purpose of a Facebook Fan page is to build loyalty, connect with your fans, and engage socially. It is NOT to be used for blasting your agenda down your fans' throats. Think about it. That is the easiest way to lose fans!
I "get" the words call to action, I really do. But asking me to vote over and over in status update after status update will send me to un liking your Facebook Fan page faster than it took you to post that status update. Can you relate?
I really enjoy engaging through Social Media and I know many of you do too. For me it is about the people and the relationships that are built. If I ever get to the point where I am pushing an agenda or anything down your throats, please tell me! I do not want to be that person.
What I really dislike about these pages is that people expect action when a Facebook Fan page is built for a specific event, such as an election. The fact of the matter is that the people behind the scenes should have been educating people on this topic for the past two years on this Facebook Fan page. Just imagine the positive outcome if someone would just do their homework! Creating the page and begging for votes two weeks before is a major fail!
Social Media offers much opportunity for everyone, including you. It's a fun way to stay connected with loved ones, family and friends. It's a great way to learn about a new product or two. I've tracked this for the past two weeks and for me personally; I have learned something new in more than one tweet per day! Kind of cool, huh?
I do not claim to know everything about Social Media, but I can tell you this. If I don't understand something in regards to Social Media, I will find someone who does. It's all about community, building relationships, and working together.
So, the next time you are involved in a big event, embrace Social Media early on, not a couple weeks before you need to rally the troops.
BTW- I am really enjoying the pictures and stories of kids on their first days of school this year. Fun memories, but this Mom is glad she is moving on! After All, It's All In a Mom's Day, Right?