OK~ I know from experience that it's not always easy to tell your kids no. Sometimes it's easier just to give in. Today I had the pleasure of speaking with a group of high school students in an Intro to Business Class. The topic was Marketing in 2016.
One thing that really stood out to me was the fact that their classroom book was ten years old. Think about that. Think how much marketing has evolved in the past ten years. Social media is a huge part of marketing today and many schools across the country are using text books that don't even mention those words. From photos to conversations, social media is a huge part of marketing. The North Iowa Bloggers dined at Applebee's and shared their experience through social media. Boom! Marketing success- Bring out the smart phone and some hashtags, the magic happens!
Social media really gets the attention of kids in a classroom. It's something they are very familiar with and use day in and day out. I asked them, "How many of you had parents set up your personal Facebook account before you were old enough to have one?" Jaw dropped here........ all but 4 of 19 students had parents help them set up accounts before they were of age. Now, you all know, in my opinion, there are still many adults that are still not mature enough for Facebook. But really? Why lead our kids into the unknown at such a young age? Parents have a responsibility to help keep their kids safe online, not open the doorway for predators.
It's important for our teens to know that the world wide web is a place to make business connections, as many will be entering the work force very soon. Those social media profiles are worth their weight in gold. If kids post things that are inappropriate at the age of 11, guess what? That post may very well be, what keeps them from getting into a college of their choice.
The next time you are in your local high school, check out their business text books. I will admit it, I was disappointed when I heard our high school students of today were not learning new ways of marketing in 2016. I can say that I enjoyed sharing my story and inspiring teens to use social media in a positive way. All in all, it was a great day! After All, It's All In a Mom's Day, Right?